Novi Sad City Guide

Novi Sad is Serbia's second-largest city and the capital of the autonomous province of Vojvodina, a Danube-side city of roughly 250,000 known historically as a cultural and university centre and increasingly as the country's fastest-rising technology hub. Its ICT sector employs an estimated 11,500-13,000 professionals across more than 380 companies, generating around EUR 420 million in annual revenue and accounting for roughly 28% of Serbia's IT exports despite the city holding about 12% of the national population. That tech-led growth, alongside the University of Novi Sad and the EXIT festival, is driving demand for modern apartments and office space. Average residential prices sit near EUR 1,800 per square metre as of 2025, well below Belgrade's EUR 2,600, making it a comparatively affordable entry point, with prices rising about 5-6% year-on-year in line with the national market. Asking rents run roughly EUR 10-12 per square metre, and gross rental yields average around 4.79%, lower than Belgrade's, reflecting Novi Sad's more end-user, owner-occupier character. The 2026 outlook is for broad stability with slower, steadier growth.